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Book Marketing Plan and Tools


Successful authors are the ones who have the ability to connect with their reading audience. Book Marketing is just as important as publishing your book! The successful author is proactive and uses every medium available to him/her to connect with the readers. BW Publishing’s Marketing Plan Development, Tools and Workshops will help you propel your book above the thousands of books that are released each year!

Marketing Plan Development

Different books appeal to different types of people. Once your book is available, we will help develop a unique marketing plan for you that is specific to your book. After a 1-hour meeting with you to discuss your sales goals and brainstorm ideas on how to reach them, we’ll create a specialized plan for you to market your book. The plan will include suggestions for marketing materials and specific ideas on how to reach people who will buy your book.


Marketing Workshop

Receive step-by-step instructions from one of BW Publishlings’ book marketing experts on how to put together a do-it-yourself marketing stategy for your book! In this 2-hour classroom setting you will learn proven marketing techniques that will give your book the competitive advantage needed to increase sales!

(includes take home materials)

publicity and promotion tools

Author Publicity Package

1 page author’s biography $149
Draft press release $149
General regional eblast $149
Research and send to 30
appropriate media outlets
/ organizations

Reg: $646


Radio Promotion Package

24 minute live on-air
radio interview
30 Second Radio Promo
( aired once a week for 4 weeks)

Reg: $379


Marketing Materials Package

2 large posters (24” x 36”) $99
10 smaller posters (11” x 17”) $99
500 Business Cards $79
200 Flyers $79
250 4x6 Postcards $99

Reg: $646

Online Marketing Tools

Basic Author’s Website

3 Pages (maximum)
Up to 4 Images
An E-mail Account
Domain Name Registration for 1 year
Basic Web Hosting for 1 year

Facebook Fan Page Setup

A designated area for authors and their books to set up their online presence and take advantage of Facebook’s features to promote themselves and their books
– Information about the author
– Information about the books
– A “timeline” of the authors’ activities
Authors are able to add their marketing services such as:
Book trailers
Invitations to their book signings and schedules
A timeline of all their achievements and releases

Book Site Setup

– Social catalog website for books
– Up to 9 million book lovers signed
onto the site
– Virtual bookshelf where users
can share their books
– In connection with Amazon for
book purchases

How-to & Setup Guides

– Easy to use blogging platform for people to express their thoughts and share their insights
– Most popular blogging platform in the internet
– Virtual bookshelf where users
can share their books
– In connection with Amazon for
book purchases

Book Promo Video to
Post on website and
social media sites